Sameness is the enemy.
26th Anniversary logo. Paulson Fontaine Press
Levi’s Ride & Tie. Corporate horse and runner competition.
They gotta work at 30 ft. away.
Purpose drives practice.
25th Anniversary Magnum label. DuMOL Winery.
Nutrex Astaxanthin: microalgae supplement. Made in Kona.
Nutrex Spirulina: microalgae supplement. Made in Kona.
Susannah Baldwin book and cover design.
Book jacket design and illustration for author and simple evangelist Ken Segall.
Peregrine Gin packaging. Made in Vermont.
Not your everyday cider. The Terraces Apple Cider packaging. Produced from heritage cider & dessert apples grown on the Rutherford Estate in Napa Valley—made in the traditional method of fine sparking wine.
DuMOL Wines label and identity system.
Realm Cellars. The Absurd Collection was a three-bottle suite of numbered labels.
Cutting through the clutter. Town Cutler identity, branding program and catalogue.
For art's sake. The Oxbow School is a California High School semester art program teaching critical thinking skills through an art curriculum. Entire communications program including capital campaign brochures, annual reports, recruitment posters and website.
To see more design: craigfrazierdesign.com
Billboards on wheels. Goodwill San Francisco rebrand 2012-2018. With 9 different messages and a catalogue of 100+ custom icons, we were able to feature the wide variety of goods available—both repositioning Goodwill as a viable retail outlet and inspiring donors to donate things they would have not otherwise.
USPS and Royal Mail. Tiny designs to make an envelope lovely. Worth every cent.